Living Brands
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Living Brands is a new look at brands and branding from the mind of brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.
| Cordee Code: | CTA939 |
|---|---|
| Page Size: | 145 x 210 mm |
| No of Pages: | 268 |
| Publisher: | Komshe |
| ISBN13: | 9788686245458 |
| Published Date: | January 2022 |
| Edition: | Jan 2022 |
| Binding: | Paperback (flapped) |
| Weight: | 353g |
| Product Type: | simple |
Living Brands is a new look at brands and branding from the mind of brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life.
The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.
With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.
The brand, according to Chris Farmer, is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.
With insights and information for both the professional and amateur reader, this is a book that will make you think about brands a little differently.